Communication & location marketing

We communicate for the Jena location

Jena is a business location with charisma – and we ensure that it is visible beyond the region. JenaWirtschaft supports companies, investors and skilled workers in Jena with targeted location marketing. From press relations and digital marketing measures to high-quality location materials – we offer you comprehensive services to present Jena as an attractive business location. Take advantage of our expertise and benefit from our network!

Our services for Jena companies

Press relations & media support: We support you with regional and national media relations – from press releases to arranging media contacts.
Location-based online communication: We place topics relating to Jena as a business location on our social media channels LinkedIn and Facebook and in our blog – companies benefit from the comprehensive reach. At the same time, the Work in Jena platform on Instagram specifically targets skilled workers – with authentic insights into living and working in Jena.
Regular location campaigns: We initiate cross-media marketing measures – e.g. the end-of-year campaign on work-in-jena.de, which is aimed specifically at skilled workers looking to change jobs and positions Jena as an attractive place to work and live.
Provision of location materials: We provide up-to-date presentations, brochures, infographics and factsheets about Jena as a location – for free use in your corporate communications.
Newsletter marketing: Place your topics in our monthly newsletter and reach an interested specialist audience from business, research and administration.
Presence at trade fairs & events: JenaWirtschaft represents Jena as a business location at trade, property and careers fairs – e.g. at Expo Real or the careers information market in Jena. In addition, we support Jena companies in their own trade fair presence with suitable location materials.

Strategy & Networking

Successful location marketing is only possible in close co-operation with strong partners. JenaWirtschaft works closely with the public relations department of Jena City Council, the city’s own organisations, such as JenaKultur and Kommunale Immobilien Jena, as well as Jena’s municipal utilities, to strategically communicate business-related topics.

We also network with industry networks such as OptoNet, medways and Jena Digital e.V. as well as with the two universities, research institutions and media professionals in order to make Jena’s innovative strength visible beyond the region.

Communication measures and marketing initiatives

Press releases

The latest news, insights and stories from Jena’s economy.

Our monthly newsletter provides you with updates on location developments, funding programmes and success stories, among other things.

Work in Jena

The website work-in-jena.de provides comprehensive information on the topic of “Working and living in Jena” and bundles current Jena job vacancies on the Jena job portal.